IWC Rated Best Luxury Watch Brand By Wealthy People

by Ariel Adams (RSS feed)
Jun 27th 2009 at 10:02AM

The results of this study details the perception of wealthy buyers towards luxury watches. An LBSI survey asked individuals with $2 million or more money in investable assets about various brands and IWC was rated "best of the best" out of 33 competing luxury watch brands. IWC earned tops scores for luxury, value, as well as being recommended to others as a good luxury watch brand. IWC, part of the Richemont Group is one of many luxury brands under the company's umbrella. Two and three on the list of best brands were Patek Philippe and Vacheron Constantin.

It is important to understand that the results of the survey does not mean that IWC is the best luxury brand, but merely that it is perceived as such by the population surveyed. This is thanks to effective marketing and brand positioning, as well as the user experience owners have had with IWC watches. Buyers of luxury watches expect their watches not only to look nice, but be reliable and free from defects. This means that overall IWC owners were happy, likely repeat customers - more so than those of comparable brands. Other key factors that surveyed consumers indicated about IWC was they they appreciate the classic yet unique looks of IWC watches, as well as the rareness of the brands overall character. This either speaks to the difficulty in finding a brand with this blend of traits, or that IWC watches are in fact difficult to find.

Luxury watch brands each have their fare share of positive and negative qualities - but IWC has apparently succeeded in winning the most amount of hearts for its target demographic. They are in fact excellent timepieces, and now I know that I am not the only one that feels this way. The pictured watch is the IWC Grand Complication perpetual calendar watch in 18k rose gold.

Via National Jeweler.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: best, brand, IWC, luxury