Temptu Creates Makeup of the Future
It's not very often that we feature makeup on this site (unless it's a makeup bracelet), but this is a development that must be covered: For 28 years, Temptu has been airbrushing makeup onto celebrities, models, and socialites for movies, TV shows, magazine covers, fashion shows, and more, and now? You're going to have that luxury available in your own home -- you're going to be able to airbrush yourself.
This is no under-the-table, infomercial-fueled waste of time; the kits will be on sale at Sephora in September with the tagline "Flawless pro results, without the pro" and an educated staff member to show you how to use it.
I had the pleasure of not only seeing the kit demonstrated but of being airbrushed myself, and I have to say: there is a difference. No lines that need blending, no excess makeup -- you can easily adjust the spray-level to apply more or less makeup -- and the coverage is truly flawless. Airbrushing is not only the method Temptu used to make "The Stepford Wives" look perfect, they also created Rebecca Romijn's Mystique in "X-Men" (in which she was all blue and scaly). Airbrush makeup is serious. And it doesn't look like makeup.
They've developed a safe, silicone-based makeup for use with their kit in a number of shades, including blushes and highlights. It's very easy to use (though mighty strange at first), and comes with an instructional DVD for people who have trouble learning new tricks.
Temptu has airbrushed the casts of "Gossip Girl," "Desperate Housewives," "Heroes," "Saturday Night Live," and even the enviably ageless Vanessa Williams for "Ugly Betty." In short, airbrush makeup looks ridiculously good.
"It's really where beauty meets technology," says J.P. McCary, the vice president of Sales & Marketing for Temptu. "Especially now, when everything's in high def, people need this kind of flawless coverage -- even everyday people; someone takes your picture walking down the street and it ends up on Facebook."
The makeup lasts all day but the kit comes with a handy little Retouch brush for your purse so you can touch up if you wreck it somehow. They're also selling tattoo kits with Zen, Seductive, and Girly designs -- you can ink your skin with your airbrush kit and it will last three to five days (or you can take it off with alcohol).
This really may change makeup forever. Someday, we may look back on the days of compacts and foundation and laugh.