JeanRichard Launches New MV Augusta Watch
On June 13, Swiss watchmaker JeanRichard launched its latest watch amidst a gathering of over 50 exotic MV Agusta motorcycles at the David Orgell jewelry boutique in Beverly Hills. The Chronoscope MV Agusta Brutale (above) was produced in partnership with the legendary Italian motorcycle brand. The design of the watch reflects the signature features of MV Agusta's Brutale motorcycle. The large case is clothed in a highly resistant rubber that gives the watch a lighter touch. The dial is clad in carbon fiber highlighting three counters inspired by the motorcycle's dashboard. Several red accents also echo the classic colors of MV Agusta motorbikes. Also at the event, MV Agusta previewed its 2009 Brutale 1078 model to a large group of MV Agusta enthusiasts who lined up their motorcycles along Rodeo Drive.