Will Coach's Creative Director Be His Own Brand?
Fashion Week Daily says that Coach will be developing a new brand around Krakoff. The names "Reed," "Reed Krakoff," and "RK" have been registered with the United States Patent and Trademark office along with a couple of custom logos. The trademark could be used for ready-to-wear and leather goods or for personal care products as well as "hotel and restaurant services."
What does the always ambitious Krakoff have up his sleeve? Coach has only said that they always have new projects in development. Before joining Coach in 1996, Krakoff worked for Ralph Lauren and Tommy Hilfiger so he has learned about building a personal brand from the best in the business.