Will Coach's Creative Director Be His Own Brand?

by Deidre Woollard (RSS feed)
Jun 18th 2009 at 9:01AM

Coach president and creative director Reed Krakoff has never entered the public lexicon the way other creative directors like Tom Ford have. But Krakoff, who has has had a long and influential career in fashion, may be stepping into the spotlight.

Fashion Week Daily says that Coach will be developing a new brand around Krakoff. The names "Reed," "Reed Krakoff," and "RK" have been registered with the United States Patent and Trademark office along with a couple of custom logos. The trademark could be used for ready-to-wear and leather goods or for personal care products as well as "hotel and restaurant services."

What does the always ambitious Krakoff have up his sleeve? Coach has only said that they always have new projects in development. Before joining Coach in 1996, Krakoff worked for Ralph Lauren and Tommy Hilfiger so he has learned about building a personal brand from the best in the business.

Tags: branding, brands, coach, luxury, reed krakoff, ReedKrakoff