Skip the Auction Houses, Take Wine Online

by Tom Johansmeyer (RSS feed)
Jun 17th 2009 at 3:01PM

Vinfolio Marketplace is set to go live on July 1, 2009, solving a problem with which many wine collectors struggle. This online platform was designed to make it easier for collectors to put their bottles up for sale, creating a more fluid marketplace for this, um, fluid. Founder Aaron DeMello believes it could become the world's primary spot market for wine.

Currently, the wine sales platform has a virtual inventory – thanks to participants – of nearly 12 million bottles, with a value of approximately $2 billion. Most participants are located in North America. The market inventory will be supplied by more than 53,000 private wine cellars.

DeMello's goal is to create a place where buyers and sellers can come together easily to complete their transactions. The ancillary effect, of course, would be the real-time valuation of different wines, as you see in securities and commodities markets.

Tags: wine, wine auction, wine sale, wine sales, WineAuction, wines, WineSale, WineSales

Filed under: Wine

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Steve Bachmann Jun 20th 2009 8:23PM

Thanks for the post on the Vinfolio Marketplace. I'm the VInfolio CEO (and founder). Anthony DeMello is a customer. For a few clarifications on the Bloomberg story regarding the Marketplace, see my blog post at The Wine Collector: http://www.vinfolio.com/thewinecollector/2009/06/bloomberg-profiles-vinfolios-m.jsp