Robbins Brothers Peps Summer With Diamond Promotions
It's been a tough year for the jewelry business and for Robbins Brothers in specific. The company, which specializes in engagement and wedding rings is making a fresh start after emerging from bankruptcy. Last month the company completed the sale of its assets to a purchaser owned and controlled by a significant equity holder of the company. The new legal entity, Robbins Brothers Jewelry, Inc. will enable the Robbins Brothers team to continue business. Andy Heyneman, president and CEO of Robbins Brothers called the recent moves " a humbling experience and an emotional rollercoaster for all involved" but has said that he's excited to have Robbins Brothers get back to the business of helping couples with their ring needs.
The company has created a couple of fun new promotions. They are holding a Diamond Dig in conjunction with Southern California's Orange County Flyers baseball team, after a doubleheader game July 5, 2009. After the game registered contestants will dig for 10 Robbins Brothers lighted ring boxes buried somewhere between first and third bases. The boxes will contain gift certificates, diamond pendants and earrings and one box will hold a .5-carat solitaire ring.Contestants can register at one of four Robbins Brothers locations in the area--Fullerton, Mission Viejo, Riverside or Montclair until June 29, 2009. Registrants will be given a complimentary ticket to the game.
In addition to the Diamond Dig, Robbins Brothers will also hold Armed Forces Appreciation Night on July 17 with the Orange County Flyers and they encourage members of the military to submit their love stories for a chance to win an engagement ring and the opportunity to propose marriage at the game. The deadline for all entries is July 3.
The company is also holding try-on parties for women this summer which include champagne, chocolate-dipped strawberries, free manicures, mini-massages and the opportunity to try on diamond rings. Robbins Brothers also has their own YouTube channel dedicated to Perfect Proposals.
Bridal jewelry has remained strong even as much other jewelry spending has fallen by the wayside in the past year. Robbins Brothers continues to mine this niche of the market as they hope to put bankruptcy behind them permanently.