Fast fashion just got a boost with the announcement that H&M
is partnering with shoe and handbag brand Jimmy Choo. The luxury brand, famous for sky-high stilettos and large purses, will create a line of shoes, bags and accessories for men and women that arrive in stores on November 14. Tamara Mellon, Jimmy Choo's founder and chief executive, promises "a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out that night!"
Jimmy Choo will create clothing for H&M which will be designed to match the accessories rather than the other way around. With all the designers pairing up with lower-priced stores there has been a bit of high-low fatigue lately but this particular collaboration should be a hot seller.