Holition, Online Shopping's New Virtual Tool

by Deidre Woollard (RSS feed)
Jun 14th 2009 at 4:23AM

One of the big problems with online jewelry or watch shopping is that you don't get the pleasure of seeing what something would look on you. A new company called Holition seeks to change that with a 3D virtual reality application which basically acts like a mirror. It merges the jewelry on the screen into a real-time video of the person so that the piece looks like it is actually on you. All you have to do is be in front of a web cam and wear a simple marker. The pieces can then be swapped out at the touch of a button. It's not going to replace the thrill of going into the store and trying things on but it does offer a new level of interaction in the online experience. The product was debuted at this year's Baselworld and the recent Coutts jewelry week in London. This isn't the first virtual shopping experience to be offered but it is appears to have the potential to be a lot more satisfying than using a virtual model. Check out the video on the Holition website.

[via Financial Times]

Tags: 3d, holition, virtual reality, virtual shopping, VirtualReality, VirtualShopping

Filed under: Jewelry

Source

Subscribe to these comments

Reader Comments (Page 1 of 1)

Alon Jul 25th 2009 10:22PM

Great that you guys write about Holition. Today we, Ace Jewelers, launched the Holition software on our website. Holition rendered our Ace Eternity Diamond rings and one can try them on by visiting our homepage: http://www.AceJewelers.com