Louis Vuitton Celebrates Space With New Ad Campaign
We're having a Buzz Aldrin week here at Luxist. Not only is the legendary astronaut appearing at the Omega Store in New York City today but he is also part of a new ad campaign from Louis Vuitton along with Sally Ride and Jim Lovell. Aldrin, who walked on the moon in 1969 was shot by Annie Leibovitz with his fellow astronauts posed with a battered pickup truck and a Louis Vuitton Icare travel bag while gazing up into the sky in the California desert. The campaign marks the 40th anniversary of the Apollo 11 mission to the moon. The Wall Street Journal reveals that the astronauts each donated a "significant" portion of their modeling fee to Al Gore's Climate Project. Astronaut Neil Armstrong was also invited to participate in the campaign, which will appear in the July issue of several magazines, but declined the offer.
Reader Comments (Page 1 of 1)
Sarah @ Salescoop Jun 3rd 2009 10:43AM
This ad looks so amazing, and out of this world! The ruggedness of the background and the chic, sophisticated bags and models look great together. It's cool that the astronauts came together for this ad campaign, it puts more to the picture than merely the idea. I wish Mr. Armstrong was also featured though..
fred Jun 5th 2009 9:27AM
The print campaign is only the beginning of the story, check out the website for an Journey Beyond to experience starting July 2.
http://www.louisvuittonjourneys.com/
trailer online now. you can also copy the code to embed the video in your blog.
Enjoy