Cool Summer: Does Thread Count, Count?
Now that Memorial Day has passed, and it's unofficially, officially summer, it's time to think about switching bed linens from winter coziness to summer crispness. If you're going to freshen your linen closet, the folks that make the fine linens at SFERRA have a message for you: stop obsessing about thread count.
Most of us use thread count -- that is, the number of threads per square inch of fabric -- as a proxy for quality. And it is definitely important -- just go to any good linen department and give the samples of different thread count a good stroke and scrunch. But it's not the only thing that matters, nor is it what matters most: the quality of the fiber matters more. (You could have a sheet of densely woven straw, for example, and you wouldn't want to sleep on it.) Egyptian cotton is most used in luxury linens because it produces a long fiber, or staple, which means it's easier to spin into smooth, fine yarn.
After that, the weave that's used influences the feel of the sheet. For summer consider linen, a loose weave of long flax fibers, like SFERRA's Classico line fitted queen sheet for $210, king flat sheet for $315. Or go with percale, a tight uniform cotton weave that results in a matte look and a smooth, crisp feel. For example, pictured here is SFERRA's Sereno line, fitted queen sheet for $410, king duvet for $1,080. But okay, just because you're not obsessing about thread count doesn't mean you have to forget it entirely: the Sereno line has a very luxey thread count of 800.
Learn more about SFERRA's "Lose Count" campaign by friending the company on Facebook.