Hermès Opens Pop Up Store in East Hampton

by Jared Paul Stern (RSS feed)
May 23rd 2009 at 8:01AM

Despite the burgeoning recession Hermès is opening a new store in East Hampton this summer, but the French luxury goods firm is hedging its bets and the shop will shut its doors come September 20. "We have 22 of our own boutiques in the U.S. - East Hampton will be 22 and a half," Hermès President and CEO Robert Chavez tells the East Hampton Star. He said the company had been eyeing a Hamptons location for a while but that a permanent location just doesn't make sense these days.

"We just weren't ready to commit to a long-term lease," he notes, "knowing that obviously the key selling period is in the summer months when most people are there." Most Hamptons retailers are doing the same this season. The Hermès pop up boutique has a more casual feel, is painted a crisp white and features displays of scarves, handbags, neckties, housewares, bathing suits and beach towels. There's also an equestrian section featuring a one-of-a-kind white leather saddle, "price available upon request."

Tags: beach, East Hampton, EastHampton, equestrian, Hamptons, Hermes