Fortunoff's Remaining Inventory To Be Auctioned Off
Neel Madhvani of SimplexDiam wrote an interesting post on his blog last month where he proposes a strategy for retailers selling to clients. He recommends that stores ask the suppliers what they are trying to get rid of rather than going for what they think they want to buy. Then he says that the trick is to sell the customer on what he terms "an investment stone" rather than an impulse stone. It's an interesting idea but it implies that the customer has to really trust the person doing the selling that they are being sold the stone that is best for them and not just best for the jeweler's bottom line.