Slow Economy, Fast Cars: Speculation Drives Up the Price of the Pagani Zonda

by Noah Joseph (RSS feed)
May 7th 2009 at 7:01AM

You'd be forgiven for thinking that the values on exotic supercars have tanked as a result of the weakened economy. You'd be forgiven, but you'd be wrong, at least in the case of the Pagani Zonda. The rare supercar is built in extremely limited quantities at a dedicated factory in the Mecca of sportscars: Modena, Italy. Supply is so limited that demand is driving prices through the roof even with the global economy in shambles. The company itself has increased the price of its rare supercar dramatically over the years, however used examples are selling for even more: the original C12 listed at £200k but is now worth £350k, the latest Zonda F retails for £470k if you're on the waiting list, but if you want one now, be prepared to spend closer to £1 million, while the track-focused Zonda R is priced at £1.4 million before deliveries have even begun. That kind of speculation is common in the best of times, but even today, with Wall Street burning, those who have the money are seeing the Pagani Zonda as a more reliable, tangible investment than the usual channels.

Tags: pagani, pagani zonda, PaganiZonda, prices, speculation, supercar, supercar prices, SupercarPrices, values, zonda