Omega's New John F. Kennedy Speedmaster Watch Ads
The Kennedy connection is of course possible due to licensing from the John F. Kennedy Library Foundation that owns Kennedy's image's right of publicity. The idea behind the campaign is that because the Omega Speedmaster Professional was the official watch used by US astronauts, and eventually saw its way to the moon, it has a connection with John F. Kennedy who was instrumental in advancing US efforts to visit the moon and fund the space program. He was killed in 1963, several years before the space program was even looking too promising. I like how the ad displays the Speedmaster Moon Watch in the retro image, making it look perfectly at home, and helps advance the idea that it is really a timeless tool watch design. This year celebrates the 40th anniversary of the moon landing, for which special edition Omega Speedmaster Professional watches are available.
Ariel Adams publishes the popular watch review site aBlogtoRead.com.