Hennessy Black, Cognac With Its Own Song

by Deidre Woollard (RSS feed)
Apr 28th 2009 at 12:37AM

Cognac sales may be slowing for some brands but Hennessy isn't letting that dissuade them from the launch of Hennessy Black in 10 markets throughout the US. In addition to having a dramatic black bottle designed by French design consultancy Curius it's also different inside. The Hennessy Black is a blend of 35 to 45 pale and gold colored eaux-de-vie selected for their floral characteristics and aged in French oak barrels previously used by Hennessy for at least five years. Although the name might lead you to expect a darker, richer cognac, the Hennessy Black is said to have a more gentle wood influence with floral notes and hints of citrus and honey. Suggested recipes include serving it with a dash of lemon juice and simple sugar, with coffee liqueur and cola, with fresh ginger, simple syrup and lemon juice or Royale style with champagne, a dash of lemon juice and simple syrup. The cognac also already has its own song, "When I Step Into the Club" from Swizz Beatz." which will be performed for the first time at a launch event on May 5.

Tags: cognac, hennessy, lvmh