Aston Martin One-77 Wins Concorso d'Eleganza Design Award
Aston Martin One-77 – Click above for new images in our high-res gallery
It's been nearly nine months since Aston Martin first starting taunting performance car aficionados with teaser shots of its upcoming One-77 supercar. Finally, the first completed vehicle has made its way out of the marque's factory in the United Kingdom and over to the shores of Lake Como in Italy where it took part in the Concorso d'Eleganza. Apparently, it was rather well received.
Aston's brutally-styled beauty took home the Design Award for Concept Cars and Prototypes, garnering 30% of the total number of votes cast at the event in the process. Not only were the event's attendees the first to gaze upon a fully assembled One-77, they also got to hear it run for the first time ever.
Here's the best news: thanks to the wonders of YouTube, we all get the chance to hear the baritone grumble of Aston's carbon-ensconced 7.3L V12 engine. Interested? Click on past the break for the video.
[Source: Aston Martin]
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Press Release:
Aston Martin One-77 wins top design award at the Concorso d'Eleganza, Villa d'Este
Gaydon, Warwickshire 26 April 2009. At its world debut this weekend, the Aston Martin One-77 has won the Concorso d'Eleganza Design Award for Concept Cars and Prototypes on the shores of Lake Como, Italy.
Following the Geneva Auto Salon in March, where the technical illustration was first shown, the rolling chassis has since been completed by hand into the first car presented at Villa d'Este this weekend.
At its first public unveiling in the perfect setting of the Grand Hotel Villa d'Este, the first complete One-77 was on show. Visiting public were invited to cast their vote for the best concept and prototype. Among eight entries from around the world, the Aston Martin One-77 was voted the best in class, eclipsing the competition with more than 30% of the total votes.
Admiring crowds viewed One-77 in its entirety for the first time. The car was showcased complete with running powertrain and the never seen before, fully hand-crafted interior.
Aston Martin Chief Executive, Dr Ulrich Bez said: "Embodying everything Aston Martin stands for; the One-77 has proven itself as the most desirable automotive art form at its premiere today.
"We have achieved a new level of design and craftsmanship which has been clearly recognised by the public here in the homeland of design at Villa d'Este."
Aston Martin Design Director, Marek Reichman said: "To win this award at its first showing is a testament to the Aston Martin team and the original concept. Winning here today has proven One-77 as a benchmark in automotive design."
