Bugatti to Celebrate 100th Anniversary with Quartet of Special-Edition Veyron Centenaires at Lake Como

Hard to believe that with owners selling off their unique Veyrons, Bugatti is still producing new special editions. But so the case would appear to be as the most premium of premium automotive marques gears up to celebrate its 100th anniversary this weekend with not one, but four new versions of its seven-figure supercar.

Following up on the one-off Bleu Centenaire edition which Bugatti unveiled at the Geneva show last month, the new Centenaire edition is scheduled to debut at the prestigious Villa d'Este auto show on the shores of Lake Como where, as we reported earlier, Ralph Lauren will also be demonstrating his very special Bugatti Type 57 Atlantic to commemorate the marque's centenary. Each of the Veyron Centenaires pays tribute to one of Bugatti's pre-WWII driving aces, each hailing from a different country and represented by a different color: Sir Malcolm Campell's in British Racing Green, Achille Varzi in Italian Racing Red, Jean-Pierre Wimille in French Racing Blue (Bugatti's signature color) and Hermann zu Leiningen in an off-white to represent Germany. No word yet on pricing, but prospective buyers can expect to pay an extra premium over the – ahem – "ordinary" Veyron's million-euro asking price. Stay tuned for more.