Svedka Debuts New Look & Flavors

by Jared Paul Stern (RSS feed)
Apr 23rd 2009 at 3:02PM

Five-times distilled Swedish import Svedka vodka has come out with a distinctive new look and some great new all natural flavors in time for warm weather cocktails - increasingly on our mind as the weather finally improves.

The clean, modern graphics are a breath of aesthetic fresh air as some storied brands try to appeal to a wider range of customers with over-designed bottles or supposedly upscale flourishes that actually erode their brand identity in our opinion.

The two new flavors we're looking forward to quaffing are Svedka Citron (right), infused with the juices of fresh California lemons and Mexican limes; and Svedka Clementine, featuring the essence of Italian tangerines from Sicily and Calabria.

Svedka is created by combining a centuries-old Swedish vodka recipe with state-of-the-art distillation technology. Over three pounds of high-quality Swedish wheat is distilled for over 40 hours in an innovative five-column process and then blended with natural spring water for a smooth, clean taste.

Tags: cocktails, summer cocktails, SummerCocktails, Svedka, Sweden, vodka