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The popular Fred Segal store in Santa Monica, California will be the setting for a new reality series on the Bravo channel. The show will document the daily drama at the store covering the fashion-centered lives of the sales team as they cater to the upper class shoppers. The show will likely feature cameos by a few celebrities who make their way into the store for a little shopping. Fred Segal opened the Santa Monica store in 1985 and the store is still owned by the Segal family who will appear on the show.
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Reader Comments (Page 1 of 1)
nc May 8th 2009 5:00AM
It's gonna flop.