Shanghai Motor Show 2009: New Rolls-Royce to be named Ghost
Rolls Royce 200EX (Ghost) Concept - Click above for a high-res image gallery
Today in Shanghai China, Rolls Royce CEO Tom Purves announced that the company's new model would be called Ghost. The new smaller Rolls which had been referred to previously as the RR4 was shown as a concept called the 200EX at the Geneva Motor Show in March and will debut in production form at the Frankfurt show this fall. The Ghost uses a stretched version of the platform from the new BMW 760Li including a modified version of the 6.0-liter twin turbocharged V12 engine.
Ghost is a traditional Rolls-Royce name that like Phantom was meant to convey the extremely smooth and quiet operation of these British luxury machines as they slip through the world. The Ghost will eventually spawn coupe and convertible variants as well some time after the four door sedan goes on sale late this year.
ROLLS-ROYCE MOTOR CARS NAMES RR4
* Press Release
Rolls-Royce Motor Cars has announced the name for its new model series which until now has been known as RR4. The name was announced by CEO, Tom Purves at a press conference held at the Shanghai motor show.
The new car will be called the Rolls-Royce Ghost and production will begin at the company's Goodwood manufacturing facility on the south coast of England later in 2009.
Rolls-Royce Motor Cars CEO, Tom Purves, said, "We are delighted to formally announce the Rolls-Royce Ghost. It is one of the most revered names in the automotive industry, evoking images of adventure and technical innovation. The name reflects this new model's breadth of abilities. The first cars to bear the Ghost name were known not only for impressive dependability and refinement but also great flair and style. This car will be the first in a new generation of models to carry this evocative name and will give us two pinnacle product lines – Phantom and Ghost.
The Rolls-Royce Ghost will be built on its own dedicated production line at Goodwood but will share paint, wood and leather workshops with the Phantom series of cars. Rolls-Royce has expanded all areas of its manufacturing facility over the last 18 months to prepare for the introduction of the Ghost model.