Louis Moinet Watches Sponsor Primetime Race Group's American Le Mans Viper Car

by Ariel Adams (RSS feed)
Apr 19th 2009 at 4:02PM

I never thought I'd see such a nice brand on the side of a race car, an American race car at that. Swiss watch maker Louis Moinet is one of the major sponsors of the Primetime Race Group's # 11 Dodge Viper race car that will compete in the American Le Mans racing season - now in Primetime's second full season in the race. This is the only Viper that will compete in the race series and I believe was specifically chosen by Louis Moinet. They are attempting to appeal to affluent American watch buyers by participating with an American race car, in an American race.

Whether the move will pay off has yet to be seen, but Louis Moinet is not the only watch brand to sponsor race cars. One obivous other brand is Tissot, which has ties to NASCAR and motorcycle racing. You can tell that the branding on the side of car # 11 is very prominent., with the name of the brand, the website, as well as an image of their new Tempograph watch. No doubt that this will be the first time many Americans are exposed to the unique looks of Louis Moinet whose watches are based on 200 year old designs.

Ariel Adams publishes the watch review site aBlogtoRead.com.

Tags: american le mans, AmericanLeMans, dodge viper, DodgeViper, louis moinet, LouisMoinet, primetime, race, tempograph, watch