Luxury items and watch maker Philip Stein
is opening up their first "Americas" store this fall. Interestingly enough the boutique store will be opened in Cozumel, Mexico - likely to due a large volume of wealthy tourists. Instead of just 'any store,' the shop will focus on an unique and immersive shopping environment. Philip Stein called it their "Natural Frequency Technology," and the idea is to create a calming and personalized shopping experience for luxury buyers. The theme of the technology is to harmonize the shopper's Chi energy. To do this they will be presented with messaging in the form of video, verbal information, and hands on experiences with the products. Imagery in the store will impress upon customers the various design elements of the products as well as the unique design prowess of Philip Stein. Through that process the customer is apparently prone to staying calm, relaxed, and open to purchases.
The whole idea is to create a sense of well being in the customers to the point that they are so impressed with their experience at the shop, they themselves become individual Philip Stein brand ambassadors. Customer testimonials are the best type of advertising if you can manage to get it. Pictured above is a Philip Stein Sport Chronograph with dual quartz movements and rubber accents. Retail is about $1,600 with prices on Philip Stein watches going up from that. Don't miss Philip Stein's "Wine Wand" as well and other interesting luxury themed products and watches.
Via National Jeweler
Ariel Adams publishes the watch review site