Research Shocker: Women Prefer Bentleys To Fords
Last year I saw a study that the sound of a luxury car engine aroused women and now there is a study that shows that the car makes the man when it comes to looks too. The Telegraph writes up a study that showed women pictures of the same man sitting in two cars, a silver Bentley Continental and a battered Ford Fiesta. Surprise, surprise the women, who were aged between 21 to 40, chose the man in the Bentley.
The research from Dr, Michael Dunn, of the University of Wales Institute in Cardiff, has been published in the latest edition of the British Journal of Psychology. His study also shows that men are more impressed by how a woman looks than what she drives. Dr. Dunn says that women still look for wealth and status because they are seeking a man in "better condition to rear healthy offspring." He says that this basic human trait is not likely to change even as women acquire more independence and wealth. Dr. Dunn, who drives an old Ford himself, will now do research to find out if luxury items help make up for "the attractiveness-diminishing effects of age."
Are women more shallow than men? Dr. Dunn's final quote for the Telegraph: "Let's face it - there's evidence to support it."