New Rocky Patel Cigar Lounge to Open in Scottsdale

by Tom Johansmeyer (RSS feed)
Mar 23rd 2009 at 11:02AM

If you live in Scottsdale, AZ, you're about to have a new place to smoke. Pat Mitchel, owner of 21 Degrees Cigar & Accessories, is expanding his store with a Rocky Patel-sponsored lounge. Smoking bans have made lounges more important than ever to the success of the cigar trade, as customers are running out of places to smoke.

The engagement of sponsors is starting to gather momentum, particularly given tough market conditions in which every brand needs to find every advantage available. Sources say that Cigar Inn, in New York, entertained offers from several manufacturers before finally giving the sponsorship opportunity to magazine Cigar Aficionado.

Mitchell's sponsor, Rocky Patel, is excited to be participating in its first lounge, saying "Scottsdale is a good location, with good clientele."

The store pulls its name from the temperature, 21 degrees Celsius (just off 70 degrees Fahrenheit) at which humidors are kept.

Gallery: Rocky Patel Cigar Lounge, 21 Degrees Cigars