Tiffany & Co. Heads To Amsterdam

Jewelry store Tiffany & Co. is planning to open its first store in Amsterdam this fall. The new store will be approximately 2,100 square feet and located in a historic building on PC Hooftstraat, the Dutch city's main shopping street. Tiffany's architects and designers have pledged to preserve the building's original façade while giving it the Tiffany treatment on the inside with brushed stainless steel, custom furnishings and of course plenty of robin's egg blue boxes and diamonds.

Melvyn Kirtley, Group Vice President, Tiffany & Co. Europe says that opening the first Tiffany store in Amsterdam is a strong vote of confidence for Tiffany's growth potential in Europe. In the U.S., Tiffany recently announced plans to close its pearls-only store chain, Iridesse.