Aston Martin Revives Lagonda Marque in Geneva with Quirky Crossover Concept
For such a small company, or by any measure, really, Aston Martin certainly had its hands full preparing for this year's Geneva Motor Show. The company currently offers essentially two model lines, but at the Swiss show revealed four new models that didn't step on each other's toes. In addition to the V12 Vantage, the DBS Volante and the seven-figure One-77 supercar, Aston also took the opportunity to revive the long-dormant Lagonda marque. Now celebrating its 100th anniversary, Lagonda has been out of commission for decades, but is now poised to make a comeback. Unfortunately the concept which Aston unveiled to kick off Lagonda's return disappointed what could have been an elegant affair.
Instead of showing a limousine as expected to take on the likes of Bentley, Rolls-Royce and Maybach, the Lagonda Concept is an awkwardly-styled crossover with a huge gaping mouth and unattractive shape, especially in the presence of such classically beautiful Aston sportscars. Company executives hope the production version, whenever it rolls around, will help them expand into new markets like the Middle East, China, India and Russia where luxury SUVs are even more the rage than they are in the U.S. But while this beast may strike a chord with those who have more money than taste, we would have expected a little more from Aston Martin. See for yourself in the gallery of photographs below.
