Skip to Content

Sacré Bleu! Bugatti Celebrates 100th Anniversary at Geneva Show With a Fresh Coat of Paint



This year's Geneva Motor Show had plenty of surprises and a wealth of breathtaking new automobiles on display, but it also had its share of disappointments. Bugatti, for example, is celebrating its 100th anniversary this year. But instead of marking the occasion in the grand style we expected, Bugatti simply slapped a fresh coat of paint on an existing Veyron and blew out the hundred candles on its cake.

Called the Bleu Centenaire, the special Veyron is differentiated from its "ordinary" counterparts (if you could apply the term to a seven-figure supercar) by a special French Racing Blue paintjob in tone-on-tone matte and glossy finish, complemented by special wheels. Only one will be made, but then just about every Veyron to roll out of Bugatti's Molsheim factory is different from every other.


Subscribe to these comments

Reader Comments (Page 1 of 1)



Join Luxist on Facebook!

Featured Galleries

Langham Yangtze Shanghai
Robb Report Limited Edition Series
205 West 57th Street
Robinson Inlay Guitar
Scenes From The BNP Paribas Open 2009 at Indian Wells
The lavish world of Larry Ellison
The Fashion Statement, Trends 2009
The Tavern on the Green
The Silver Fund