Sparkle Week Seeks To Bring Business To NYC Jewelers

by Deidre Woollard (RSS feed)
Mar 4th 2009 at 7:02AM

You've likely heard of restaurant week, a week of specials and events designed to get people eating out for the week. The beleagured jewelry industry is getting its own week-long boost in the form of "Sparkle Week Spring 2009" in New York City. The event has been created by the National Jewelry Institute and will run from April 20-26. New York City Mayor Michael R. Bloomberg will issue the official proclamation on April 6. Events will include promotions and festivities at stores throughout New York City's five boroughs. The week's timing is positioned to generate sales around Mother's Day as well as upcoming graduations and weddings. Restaurant weeks often inspire people to dine out but will a jewelry week be enough of a draw to coax people back into jewelry stores?

Tags: jewelry, new york city, NewYorkCity, sparkle week, SparkleWeek

Filed under: Jewelry

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Lo Mar 4th 2009 12:54PM

the is awesome. When i think of sparkle of think of Taysha S Valez.

Renee Kopel Apr 6th 2009 12:48PM

We, at William Barthman Jewelers, are excited to participate in Sparkle Week. I have used this as an opportunity to schedule in store events and partner with other businesses in the Lower Manhattan area. We are also using Sparkle Week as an opportunity to offer great prices and make shopping for Mother's Day more affordable. To launch the week, on Monday April 20th we are offering a Gift With Purchase and there will be lots of surprises throughout the week. We encourage everyone to visit our store and help make it a fun week. Sparkling Wine tasting on Wednesday and Sparkling Fruit Water on Thursday.