Masa Drops Set Menu Price
We all define the term discount differently. At Masa, Manhattan's ultra-pricey temple of sushi, the cost of dining has dropped from $450 to $400 for the set menu. This may not seem significant but it may be the first time that the Michelin-starred restaurant at Time Warner Center has ever dropped prices. Masa's business manager Veda Nishikawa told Blomberg's Ryan Sutton that the recession had nothing to do with the price drop. A reduction in the cost of freight to fly in Masa's fresh fish daily inspired the restaurant to pass on its savings to the consumer. As oil prices drop the cost of global air shipping is reduced. Of course if Masa really wanted to impress diners they could roll the prices back to the $300 the set menu cost back in 2004 when the restaurant opened.