Wyler Geneve GMT Watch Pays To Be Green Friendly, Literally
If you are interested in being more environmentally friendly, but cannot really change how to you do business, you can buy yourself into the 'green club.' A basic evaluation of your business is done to determine your environmental impact, or at least how much waste your business is emitting. You can then purchase offsets, it's like eco-karma. Does your factory pollute noxious gas into the air? Fund a green campaign else where that does the opposite. The idea is to offset your environmentally unfriendly ways with environmentally friendly programs elsewhere. This is not to say that Wyler Geneve is a big polluter at all, just that they decided to participate in carbon offsetting, and felt that working with CarbonNeutral was a good idea. Thus, they have started with the new GMT, offsetting where necessary to make this product CarbonNeutral. It is a good thing, maybe a PR stunt, but overall you can't complain that it does any harm. Wyler Geneve points out that it is the first watch to participate in a CarbonNeutral program. I think the best part is the humbling experience that it must have gone through when trying to determine its actual emissions and environmental impact of making the watch. The pictured new Wyler Geneve GMT watch is in steel with a rubber strap and rugged good looks.
Ariel Adams publishes the watch review site aBlogtoRead.com.