Aston Martin Lagonda Concept Confirmed for Geneva
The Lagonda nameplate stretches back all the way to 1906, when it was first introduced in Middlesex by an American named Wilbur Gunn. The automaker continued offering luxurious automobiles until it was taken over in 1947 by fellow British automaker Aston Martin. Since September of last year, we've been expecting that a new Lagonda would be displayed at the upcoming Geneva Motor Show, and now that timing has been confirmed.
Expect a four-door saloon that carries traditional Aston Martin design touches. There has been some talk that the new Lagonda may be based on the most current Mercedes-Benz S-Class chassis architecture, but that's yet to be confirmed. There is also reason to suspect that the new Lagonda could share underpinnings with the upcoming Rapide sedan, though possibly in a modified crossover form since it wouldn't make much sense to offer two models that would compete for the same sales. We'll know for sure in early March.