Natalia Vodianova to Design Lingerie for Etam

by Jared Paul Stern (RSS feed)
Feb 13th 2009 at 9:02AM

In the past we've written about sexy Russian supermodel Natalia Vodianova's ad campaigns for the likes of Versace and Calvin Klein. Now she's turning her hand to designing as well, starting with a lingerie collection for French label Etam. Vodianova, who recently signed a three-year deal to be the brand's global ambassador, will produce a capsule collection each season called Natalia pour Etam. Initial pieces include a silk nightgown inspired by a vintage piece from her personal collection, a gray lace corset, and polka dot bra and pantie sets. "What I realized when designing this is how feminine I am," Vodianova says. "I'm feminine to the bone." We won't argue with that. You can check out some pix and video of Natalia cavorting in Etam lingerie here.

Tags: Ad campaign, AdCampaign, Etam, France, Lingerie, Natalia Vodianova, NataliaVodianova, Supermodels