How Do You Feel About Hearts?

I have a friend who mentioned the other day in passing (I think she might be secretly hoping that her boyfriend hits me up for hints about what she likes) that she loves hearts in jewelry, especially heart-shaped gems. When she said that I couldn't help but remember a situation years ago when another friend actually cried when her boyfriend got her a heart-shaped amethyst pendant for her birthday, saying "how could he not know that I hate hearts in jewelry?"

Some women see hearts as corny and immature, while others see them as a universal and age-old symbol of romance and love. What's your take?