Whiskey Is A Bright Spot In Declining Spirits Market
Prevailing wisdom says that when times are tough people drink the cheap stuff. While that may be true for the most part, the Distilled Spirits Council of the United States shows that sales for whiskey are up (4.3% by dollar value and 1.3% by volume in 2008) fueled by a love for whiskeys like Jack Daniels and bourbons like Maker's Mark. The last few years brought big numbers for top shelf vodka, tequila and rum but right now super premium whiskey is the hottest growth category for spirits. The classic appeal of bourbon and its use in traditional, simple cocktails may be part of the appeal. Sales of liquor in restaurants and bars are down over all as more people drink at home.