You have to admire the brio of Tom Ford. While others are planning
lower priced denim lines, the popular menswear designer is going in a different direction. Ford, who once hawked mangled feather-strewn jeans at Gucci for over $3,000 is back in the jeans business for his own line.
His latest offering is pairs of $990 jeans made from Japanese selvedge denim with pockets lined in silk and an 18K gold plated front button. Ford's new jeans, which aren't easily recognizable as a pricey pair (no bedazzled pockets, no trendy style) fit in with the new stealth shopping aesthetic of wearing things that are expensive without looking overtly flashy.
