Tom Ford's Pricey Pants

by Deidre Woollard (RSS feed)
Feb 2nd 2009 at 6:02PM

You have to admire the brio of Tom Ford. While others are planning lower priced denim lines, the popular menswear designer is going in a different direction. Ford, who once hawked mangled feather-strewn jeans at Gucci for over $3,000 is back in the jeans business for his own line. His latest offering is pairs of $990 jeans made from Japanese selvedge denim with pockets lined in silk and an 18K gold plated front button. Ford's new jeans, which aren't easily recognizable as a pricey pair (no bedazzled pockets, no trendy style) fit in with the new stealth shopping aesthetic of wearing things that are expensive without looking overtly flashy.

Tags: denim, jeans, tom ford, TomFord

Filed under: Apparel

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Bill Feb 3rd 2009 8:23AM

Well, that's nice, Tom. However, I can easily mod whatever high-end jeans I have on hand, with silk pockets and gold-plated buttons, for far, far less money than you want for yours. Your name doesn't carry that much weight with me. ;)