You have to admire the brio of Tom Ford. While others are planning
lower priced denim lines, the popular menswear designer is going in a different direction. Ford, who once hawked mangled feather-strewn jeans at Gucci for over $3,000 is back in the jeans business for his own line.
His latest offering is pairs of $990 jeans made from Japanese selvedge denim with pockets lined in silk and an 18K gold plated front button. Ford's new jeans, which aren't easily recognizable as a pricey pair (no bedazzled pockets, no trendy style) fit in with the new stealth shopping aesthetic of wearing things that are expensive without looking overtly flashy.
Reader Comments (Page 1 of 1)
Bill Feb 3rd 2009 8:23AM
Well, that's nice, Tom. However, I can easily mod whatever high-end jeans I have on hand, with silk pockets and gold-plated buttons, for far, far less money than you want for yours. Your name doesn't carry that much weight with me. ;)
the vegas style guy Feb 4th 2009 3:25AM
I think Ford lives in a fantasy world whose time has passed.