Ferrari Chronograph Watch In DLC By Panerai
In case the obviousness of the case shape didn't arouse your suspicions, the modern Ferrari branded watches are produced by none other than Panerai. I've always felt that the Panerai branding was conspicuously absent from the face, but you'll find it on the back of the watch. This newest model based on the partnership is particularly svelte by my standards and is the Ref. FER000038.
The new feature for Ferrari (and Panerai for that matter) in this watch is the application of DLC (diamond like carbon) coating. The powerful diamond hard compound makes for a black sheen and virtually scratch-proof surface on the watch case as it is placed over the substrate metal - take that steel! In a manner that is particularly cool looking for the line, this 45mm wide cased watch is just beautifully simple and well made. The bicompax chronograph layout and revolving number design bathe the dial in a rich red that is accented by the F1 race car outline.
Inside is an automatic Panerai OPXII certified Chronometer movement. This exactly the type of watch I want to be seeing with a Ferrari logo on it. It is legible, dead-easy to use, and sure as hell stands out (but without screaming). The prancing horse logo on the crown and yellow emblem on the face round everything out. Well done Ferrari... I mean Panerai. Price is likely to be between $10,000 - $15,000.
Ariel Adams publishes the watch review site aBlogtoRead.com.