La Perla's Luxe Lingerie for Valentine's Day

by Jared Paul Stern (RSS feed)
Jan 23rd 2009 at 9:02AM

Luxe Italian lingerie brand La Perla has put together a sexy collection of Valentine's Day gifts, presented in the form of a narrative photographed by Bjorn Iooss at Robert De Niro's plush Greenwich Hotel in New York. La Perla's rich tradition dates back to the 1950's when the company's founder, Ada Masotti, started making corsets for wealthy Italian women. Since then they've branched out but costly lingerie is still the core. La Perla's Valentine's Day story goes something like this:

"The La Perla woman makes the effort, but makes things look effortless. For Valentine's Day she wants to look her best and makes sure she takes care of her man. On Valentine's Day, she reserves a suite at the Greenwich Hotel, complete with a view of the New York harbor and a cozy fireplace. She buys several sets of La Perla lingerie, and takes her time to prepare so everything is just so. She then awaits for her man's arrival and presents the ultimate Valentine's gift - herself."

Gallery: La Perla V Day '09