Crushpad Takes Make-Your-Own Wine Concept To Bordeaux
Crushpad, the California company that lets you make and bottle your own wine, may be opening a branch in Bordeaux. Michael Brill, the founder of Crushpad, was in Bordeaux last week checking out the vineyards. He has met with producers and consultants with an aim to be able to offer Bordeaux grapes for winemaking through Crushpad either this year or in 2010. Decanter reports that all labels would be AOC Bordeaux rather than labeled with a specific appellation. This could be a boon for some lower-tier French growers who have struggled lately and gives Crushpad the chance to trade on the status of the Bordeaux name.
Crushpad currently charges $5,700 to $10,900 per barrel for grapes sourced from California, Washington and Oregon with each barrel yielding around 300 bottles.