The End of Pricey Denim, For Now
You know the economy is in trouble when Michael Ball, the founder of Rock & Republic tells the AP that "the days of the $300 jeans are gone." He should know. He's been selling fancy jeans with beaded back pockets to those who can afford them for years. Now, Rock & Republic is embracing hard times with a Limited Edition Recession Collection that will hit stores on March 1. The mini collection will feature just four pieces (two for both women and men) for $128 to $138.
The collection is part of a general retailing strategy that has many brands not just cutting prices but also cutting back the variety of clothing. With less shoppers at the stores, brands are focusing on items which will have the widest appeal. Brands hope they can keep customers continuing to shop on at least a most basic level until the economy brightens. Then Rock & Republic's Recession Collection will be off the shelves and retailers will shift back into temptation mode.