The End of Pricey Denim, For Now
You know the economy is in trouble when Michael Ball, the founder of Rock & Republic tells the AP that "the days of the $300 jeans are gone." He should know. He's been selling fancy jeans with beaded back pockets to those who can afford them for years. Now, Rock & Republic is embracing hard times with a Limited Edition Recession Collection that will hit stores on March 1. The mini collection will feature just four pieces (two for both women and men) for $128 to $138.
The collection is part of a general retailing strategy that has many brands not just cutting prices but also cutting back the variety of clothing. With less shoppers at the stores, brands are focusing on items which will have the widest appeal. Brands hope they can keep customers continuing to shop on at least a most basic level until the economy brightens. Then Rock & Republic's Recession Collection will be off the shelves and retailers will shift back into temptation mode.
Reader Comments (Page 1 of 1)
JUDY Jan 23rd 2009 1:20AM
i must own more than 100 to 150 pairs of jeans.. some are more than 20 years old!! i tried every brand from the cheapest to the most expensive..every wash, every cut, every design!!! i am reasonably thin 5'5" 125=130 pounds if you do not have a good shape..a good rear end..long legs..and a semi flat tummy..you can or could spend a million on jeans and still not look good..feel good or be comfortable!!! ..judy..