Leonardo DiCaprio has switched watch alliances. DiCaprio, who recently worked with Jaeger-LeCoultre will now be a global ambassador for TAG Heuer. DiCaprio will be appearing in advertisements with several of TAG Heuer's products, including the Carrera Day-Date chronograph. He replaces Brad Pitt whose contract with the company recently expired.

DiCaprio will use part of his fees as well as royalties from designated TAG Heuer products, to support a major environmental organization. His own foundation works on fostering environmental awareness. Di Caprio joins Tiger Woods, Jeff Gordon, Uma Thurman and others representing the brand.