If you haven't heard of Elezar yet, we're not going to scold you -- but we are going to fix the problem.

We don't know how they've stayed so under-the-radar with a list of celebrity fans that includes:

• Kristen Bell
• Mischa Barton
• Hillary Duff
• Fergie
• Demi Moore
• Natalie Portman
• Marissa Tomei
• Naomi Watts
• Rachel Bilson

We love the inventive, stylish design of this tote bag, especially the basket-weave at the base, The Vivi Tote. It features two external open pockets, 1 internal zip pocket, a removeable strap, two Internal open pockets and comes in at 13.5'W x 14'H. The softly shaped, elegant Italian bag is totally vegan and biodegradable.

Elezar's designers are childhood friends Esther Barron and Julie Lazarus, and they have stores all over the country. The Vivi Tote retails online at $408.

Thanks, Lora Chio, for the tip about Elezar!