Why Lamborghini Orange County Closed Their Doors

Reader Comments (Page 1 of 1)

1-15-2009 @ 11:09AM

Spectacular Bid said...

Questionable financial practices aside the economy continues to hurt any dealership no matter where they are in the US so OC Lambo was in for lean times as it is.

It's odd that Lamborgini didn't step in quietly and effectively take over as the owner of the franchise when things were amiss to ensure would-be buyers that all is fine. In fact its odd that Lamborghini NA didn't outright run or at least have a majority stake in that dealership territory.

Ferrari NA has since the 1980's cancelled the franchise - dealership agreements for many highly visible dealerships to not only further control their market but also protect their brand. Case in point the highly successful NYC territory once held by Kesseler Motors. Despite Kessler moving huge volumes of cars to Wall Street guys Ferrari took control and had to fight a lawsuit in the process.

So when Lamborghini has/had a goldmine in Orange County CA you'd think they would've had similar factory ownership of the franchise to begin with.

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