Polo Ralph Lauren Partners With Richemont Group, Will Release Luxury Watch Line

Polo Ralph Lauren was recently admitted to the Salon International de la Haute Horlogerie (SIHH), a prestigious luxury watch industry trade show. Interestingly enough Ralph Lauren does not currently offer any luxury watches. That is all going to change soon as Ralph Lauren has partnered with the prestigious watch making Richemont Group to produce watches with a license from popular fashion house. The new watches will be distributed through a number of global retailers under the "Polo Ralph Lauren Watch and Jewelery Company" name.

Richemont is the controlling group behind a number of high performing luxury watch brands such and IWC, Officine Panerai, and Cartier. The ensuing Polo Ralph Lauren watches will be established as luxury models, though no images of the designs have been made available just yet. This will all change in less than two weeks as the new watch brand is set to release its first line of models at the 2009 SIHH show later this month in Geneva.

Ariel Adams publishes the watch review site aBlogtoRead.com.