A recent article in Variety reported
that the beginning of Hollywood awards season has seen a decline in swag. The luxury gifting suites are finding less vendors eager to pay the fees and part with the free stuff in order to get a picture of a star posing with their product. Part of this is that both the stars and the vendors are not certain that this type of publicity will have the same impact it used to. To adjust to current times, vendors are teaming up with charities so that all that gifting will end up having a more positive result. This move is also designed to alleviate celebrity guilt about accepting the freebies. The Golden Globe Awards take place tomorrow night at the Beverly Hilton Hotel in Beverly Hills and a number of gifting suites are scheduled for this weekend.
One piece of swag is a definite, a gemstone compact created for the Golden Globe nominees
for best actress in a drama and best actress in a comedy. The compact was created by L'Oreal and jewelry maker Carelle. The compact includes lemon citrine and pale-green quartz stones in an 18-karat yellow gold setting with diamond details. One compact will be auctioned off on eBay.com during the Golden Globes show to benefit the Ovarian Cancer Research Foundation.