Whole Foods Brings Rare Arctic Char to Market

Whole Foods Market announced via press release that during the month of January it will offer rare Arctic Char from Iceland, a fish you might see on the menu at a chic restaurant, but rarely in the grocery store.

Related to salmon and trout, this Arctic Char was raised in a typically-WholeFoodsy-sounding environment involving water filtration through lava rock by the Samherji cooperative of Icelandic fish farmers on the south coast of the country.

No word from my local Whole Foods on price or an exact arrival date, but they said it would be any day now.