Organic Beauty Yet to Catch On in U.S.
We know America is on a shopping starvation diet, but it seems organic beauty products have yet to catch on even in a good economy. Despite reports of 70% of consumers purchasing at least one non-organic beauty product over the past six months, only 5% admitted buying a beauty product labeled organic over the same period.
Despite the ubiquitous Go Green Now! messages around, just a tiny fraction of the population is doing so when it comes to makeup, haircare or other beauty products. Is America just not ready to embrace a movement that started out smelling like patchouli?
[via Makeup and Beauty Blog/The Cut]