Organic Beauty Yet to Catch On in U.S.

by Tracy Chait (RSS feed)
Jan 5th 2009 at 6:02PM

We know America is on a shopping starvation diet, but it seems organic beauty products have yet to catch on even in a good economy. Despite reports of 70% of consumers purchasing at least one non-organic beauty product over the past six months, only 5% admitted buying a beauty product labeled organic over the same period.

Despite the ubiquitous Go Green Now! messages around, just a tiny fraction of the population is doing so when it comes to makeup, haircare or other beauty products. Is America just not ready to embrace a movement that started out smelling like patchouli?

[via Makeup and Beauty Blog/The Cut]

Tags: beauty products, BeautyProducts, cosmetics, green, organic beauty, OrganicBeauty, patchouli

Filed under: Cosmetics and Fragrance

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Reader Comments (Page 1 of 1)

Helene Jan 6th 2009 3:04PM

I really hope this isn't the case, there are too many chemicals in conventional beauty products today. It amazes me how so many companies are perfectly willing to jeopardize their customer's health for the sake of higher profits. What is particularly upsetting is that these companies then turn around and promote fundraising initiatives for breast cancer. Maybe it's just a case of a lack of awareness among consumers about these chemicals and a willingness to blindly trust the cosmetics manufacturers. this website might be of interest as it provides information about the various ingredients used in conventional cosmetics (http://www.cosmeticsdatabase.com)

tara Jan 8th 2009 9:06AM

i worked for a high-end beauty product company that prided itself on its ingredient integrity and sustainable initiatives. many consumers assumed the brand was 'organic' but that isn't necessarily why they bought it. in fact, many ingredients were organic, but certifying beauty products as such is lacking credible standards - which only adds to consumer confusion.