Ciroc Vodka Offers $1 Million To Turn New Years's Eve Ball Blue
Ciroc Vodka and Sean "Diddy" Combs have made an interesting offer to the city of New York. The company, which already has massive billboards installed in Times Square, has offered $1 million to a charity on behalf of the city in exchange for a New Year's Eve ball takeover. The vodka brand wants to change the historic crystal ball to blue to match the blue sphere on the Ciroc vodka bottle. Quite a stunt but I'd be surprised if city took the cash. It seems to be an opportunity like that should be worth at least $10 million.What the press release doesn't reveal is that Combs is already booked to host a party in Miami on New Year's Eve at the Fontainebleau.