Economy Turns the Rich into "Stealth Shoppers"

by Rigel Celeste (RSS feed)
Dec 18th 2008 at 7:01PM

Earlier this year the term "stealth wealth" kept popping up in reference to the trend in luxury markets away from big bold brand names and toward items with more subtle logos or even totally invisible labels -- it was cool to be so elite that nobody but a select few would recognize who you were wearing.

But now, just a few months later, stealth wealth has been replaced by stealth shopping. The economy has made times so hard for so many people that the wealthy are embarrassed when they are seen spending large amounts of money. Does that mean they stop shopping though? Heck no. They just do it in secret.

Tags: economy, stealth, stealth shoppers, stealth shopping, stealth wealth, StealthShoppers, StealthShopping, StealthWealth, then and now, ThenAndNow